Heroes of the Day After Tomorrow: “The Oil Worker” in Norwegian Climate Coverage 2017–2021

In 2019, mentions of “oil worker” in Norwegian newspaper coverage climate change more than quadrupled, mostly reflecting a rise politicians vying for the support this critical constituency. This article explores oil worker period 2017–2021, identifying main agents dominant narratives and demonstrating that agency tends to be ascribed rather workers themselves, despite an outpouring “thank-yous” those their contribution society. We also distinguish between various ways which have been framed as heroes find newspapers Western part country portrayed “national income heroes”, while left-wing papers attached sense pride social democratic history industry. Opinions were polarized on potential become heroes. While some suggested conditional form heroism, “heroes tomorrow”, based willingness transition, others focused bravery seeking dialogue with counterparts debate thus becoming couples therapy”.